An essential part of the home selling process is staging the home to stand out on the market and attract more buyers. The best way to sell a home is to hire a photographer to take professional, high-quality photos. 

Despite cell phone camera technology advancements, they must be able to substitute the need for enlisting a skilled photographer equipped with professional-grade camera gear. Real estate photography goes beyond merely capturing room images; it involves capturing the right photographic style that entices prospective buyers to arrange property viewings or submit offers.

Experienced real estate photographers and videographers consider multiple factors as they strive to achieve this desired result for homeowners. They strategically choose optimal times of day to capture ideal lighting that enhances the visual appeal of rooms, creating an atmosphere of brightness and warmth. Moreover, they skillfully identify the most favorable angles for each room and collaborate closely with real estate agents to fine-tune staging elements, ultimately elevating the composition of images.

Before professional real estate photography:

After professional real estate photography:

Advantages of Professional Real Estate Photography

Investing in professional photography and videography yields significant benefits when preparing to sell your home. Here's why it's a valuable choice:

Accelerates the selling process 

Listings featuring high-quality images sell 32% faster compared to those with amateur photos. These images are visually captivating and generate heightened interest from online viewers.

Online Views 

The expertly taken photos garner interest. Consider how swiftly you scroll past an irrelevant image on social media; a similar concept applies to potential buyers browsing real estate listing platforms. A study by Redfin 2013 discovered that excellent listing photos contributed to quicker sales and elevated prices.

Enhances the potential for a higher sale price

Photographers meticulously curate images showcasing your home's most appealing aspects. This leaves a strong impression on potential buyers, who perceive your property as more valuable.

Appeals to a broader spectrum of buyers

Effective marketing is integral to the selling journey, and digital promotion with professional photos empowers real estate professionals to expose your home to a wide range of buyers spanning various geographic locations.

An impressive 87% of purchasers primarily depend on photographs to determine whether they should visit a property in real life. The National Association of REALTORS® emphasizes that photos are significant in a real estate listing. According to NAR's findings, here's the public perception of real estate listings:

• 87% consider pictures to be precious

• 85% read through listing descriptions

• 52% find floor plans to be extremely useful

• 46% believe virtual tours to be highly beneficial

• 42% feel that an agent's contact details are valuable to them

Establishes Stronger Credibility

Buyers value the opportunity to examine a home closely. Real estate videography, in particular, proves advantageous in revealing the layout and flow of your space. This approach always concerns specific areas of the home being concealed.

Photos Make Sellers Happy

Your primary objective is to ensure the satisfaction of your clients, and employing high-quality listing photos contributes significantly to achieving this goal. Utilizing the services of a professional photographer to capture images of your client's properties demonstrates your genuine commitment to delivering favorable outcomes. Naturally, their contentment will increase when you sell the property promptly and at the most advantageous profit margin.

Consider these factors when looking to sell a home to make the process much easier. Ready to sell? Shoot us an email at jill@jillbiggsgroup.com or give us a call at (973) 495-6038!